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Adwords Specialist (1) Span Communications
  • Posted date: December 03, 2019

  • Mumbai
About This Company

We are an ambitious team successfully conquering and winning the advertising universe for more than two decades. With a long list...

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Job Description

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

 

Other/Special Requirements

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• Must be self-driven with a go-getter attitude

Qualifications:
  • MBA / Post Graduate in Mass Communications and relevant qualification in social/digital media
Experience:
  • 5 to 7 yrs.
Contact Person:
  • Ms. Shilpa Kumar
Remuneration:
  • As per Industry Standards
How to Apply:
  • Email your resume at resume2span@gmail.com

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