A digital marketing professional who would be responsible for developing the online strategy for a marketing company; utilizing available techniques such as social media, Web analytics, e-mail marketing and search engine optimization. Should be able to put together various online promotions and e-mailing campaigns to get the company's message out. Perform consumer research to discover other ways of reaching customers via the Internet. Digital marketing professional will oversee Internet marketing campaigns from concept presentation to execution. He/she is required to provide clear directions to the other members of the marketing team, such as the copywriter, web designer and sales executives.
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