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Business Head - Media IdeateLabs
  • Posted date: February 01, 2019

  • Mumbai
About This Company

We take pride in introducing ourselves as the top brass in the Digital Marketing segment. We are one of the oldest institutions...

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Job Description
  • Devising overall business plan and corporate media strategy for new & existing clients
  • Researching/piloting new digital channels to continually position clients as a leader in the online/digital marketing arena
  • Obtain the best advertising rates, adjust media schedules in response to the latest audience figures, managing budgets, monitor and update clients on the effectiveness of campaigns.
  • Discuss strategy with clients, analyse and research target audience's character, advise creative team and clients about the most effective media combination and present media proposals.
  • Developing & executing campaigns and ensuring that campaigns leverage on all applicable digital & social media channels keeping Performance Marketing a focus.
  • Directly managing all web/Mobile marketing efforts and increasing quality lead conversions from all sources, including paid search, display, content & social media.
  • Developing budget and monitoring & controlling all costs associated with corporate-wide digital marketing programs; tracking campaign costs, performance and ROI throughout the demand generation lifecycle
  • Driving the organizations towards Net profits by optimizing performance marketing channels , P&L Responsibility
  • Performance of Demand and Supply to be monitored and enhanced
  • Specialized: Digital Media Buying & Planning, Analytics, Campaign Management – strategy to execution, Affiliate Marketing, Social media Marketing, Content seeding & publishing
Other/Special Requirements

Google Certified Professional, worked in a leadership role in a start-up Company or as an entrepreneur

  • Bachelor’s degree in advertising, marketing or similar field
  • 8 to 12 yrs.
Contact Person:
  • Ms Nikita Bhagat
  • As Per Industry Standards
How to Apply:
  • Email your resume at careers@ideate.email

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