Devising overall business plan and corporate media strategy for new & existing clients
Researching/piloting new digital channels to continually position clients as a leader in the online/digital marketing arena
Obtain the best advertising rates, adjust media schedules in response to the latest audience figures, managing budgets, monitor and update clients on the effectiveness of campaigns.
Discuss strategy with clients, analyse and research target audience's character, advise creative team and clients about the most effective media combination and present media proposals.
Developing & executing campaigns and ensuring that campaigns leverage on all applicable digital & social media channels keeping Performance Marketing a focus.
Directly managing all web/Mobile marketing efforts and increasing quality lead conversions from all sources, including paid search, display, content & social media.
Developing budget and monitoring & controlling all costs associated with corporate-wide digital marketing programs; tracking campaign costs, performance and ROI throughout the demand generation lifecycle
Driving the organizations towards Net profits by optimizing performance marketing channels , P&L Responsibility
Performance of Demand and Supply to be monitored and enhanced
Specialized: Digital Media Buying & Planning, Analytics, Campaign Management – strategy to execution, Affiliate Marketing, Social media Marketing, Content seeding & publishing
Google Certified Professional, worked in a leadership role in a start-up Company or as an entrepreneur
Bachelor’s degree in advertising, marketing or similar field