Copywriter /Senior Copywriter
A good understanding of brands/markets in India, current advertising trends, consumer behavior and related sense of the markets to be able to offer solutions(in conjunction with the creative team) to clients.
• Through copy, be able to deliver tangible results to clients/brands and make a difference through exemplary strategy and creative.
• Creative/Out-of-the-Box thinking.
• Discussing the clients core message and target audience.
• Brainstorming visual and copy ideas with team members of the creative team.
• Expert in writing skills, editing and proofreading abilities. Ability to write concise, attention-grabbing and hard-hitting copy that clearly puts the message across.
• Think ideas and work towards implementing the same.
• Work closely with the Art team on the projects.
Be highly creative and imaginative
• Have good written and interpersonal skills
• Works independently and in teams
• Ability to work under pressure
• Have an eye for detail
• Have interest in commerce, popular culture and new advertising trends & techniques.