Simply put - Thinking up great ideas and bringing them to life with the power of language. To give you a slightly more specific idea, there will be campaigns to conceptualize, headlines to be written, body copy to be crafted and presentations to be created. All with that unique touch that makes the good, great.
Deadlines will always be tight and you must be able to think on your feet and work fast. Also, you must have the ability to fit into a team and get along with people.
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