If you remember the lyrics of a song over the tune, find great beauty in the way words come together and believe that they have the power to make or break anything – then you are exactly who we are looking for.
At BI WORLDWIDE, the nature of content would include a perfect mix of great depth of domain knowledge and creativity coming together. With a motto ‘Inspiring People. Delivering Results’, every piece of copy that we create should stand by the same.
The copywriter is responsible for content development across diverse online and offline mediums such as mailers, posters, brochures, website, digital ads, white papers, newsletter and any touch-point that is vital for BI WORLDWIDE and all its clients.
Key Skill Set:
• Copy/Content writing for print and digital collaterals/campaigns
• In-depth domain knowledge of direct and digital marketing/advertising writing
• Excellent command / high proficiency in spoken and written English
Role & Responsibilities:
• Work on client and marketing programs/projects/campaigns
• Ideation and concept development with respect to copy/content writing for direct and digital marketing campaigns
• Write, edit and proofread copy/content for all the collaterals (print/digital) and responsible for high quality and zero-error delivery of the copy/content
• Participate in brainstorming discussions, campaign development, creative brief development and creative execution of new and existing client programs
• Interact & work with cross-functional teams (client servicing/sales/marketing) to understand business objectives and create campaigns to drive the most wanted response
• Work with design teams/external design agencies to ensure that the brand tone remains consistent across all touch-points
• 3 -5 years in direct/ loyalty/advertising/ marketing agencies
• Excellent written and oral communication skills
• Proven ability to manage concept development and copy/content writing for campaigns
• Proven track record of writing for result-oriented marketing and brand campaigns for B2B/B2C segment
• Proven team player, proactive and organized with a calm mind under pressure
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