• Assess and evaluate data that relates to circulation and distribution of certain media channels. Make use of web analytics tools to monitor digital campaigns.
• Goal based approach with a view to increase brand awareness, engagement and revenue.
• Create and manage media flowcharts, client media authorizations, billing, all media vendor contracts & related internal documents (i.e. traffic schedule)
• Utilize research to develop target audiences and media recommendations and analysis
• Recommend online media budgets and manage reconciliation and all budget reporting
• Work closely with creative and production teams to ensure efficiencies with campaign planning and execution
• Build and foster positive relationships with media partners
• Work closely with internal media team, client servicing and management team throughout online campaigns to monitor, report and optimize performance.
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