1.Ideate & conceptualize creative advertising ideas that are clear, persuasive, and original.
2.Work to raise the bar on the quality of creative output for brands / deliver high quality creative work.
3.Brainstorms ideas and concepts with other team members.
4.Work in a close-knit creative partnership with the copywriter to generate workable concepts and ideas.
5.Ensure creative is on brief and brand aligned.
6.Demonstrate that creative ideas work in a multi-channel environment; actively pursues new media and digital solutions.
7.Work on creative brief & show understanding & relevance to the target market.
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