The position is responsible for planning, development and implementation of marketing communications, to ensure desired positioning and engagement with existing and potential donors, in adherence to Plan India’s communications and brand guidelines. This includes development of copies and creatives for Resource Mobilisation, planning and execution of targeted campaigns/ events for donors, and exploring marketing opportunities (such as brand partnerships/ associations, cross leveraging of initiatives / partnerships for various donor segments, etc.
Strategic Planning For Marketing Communications ? To conceptualise and develop strategy for Marketing Communications, aimed at positioning of Plan India and engagement with the various donor segments, in consultation with the Director – Marketing & Resource Mobilisation
2.To operationalize and implement the Marketing Communications strategy, within the approved budgets
3.To maintain a current understanding of programmes/ projects, initiatives, campaigns/ events implemented by Plan India. To also undertake organisational and environmental analysis, and monitor resource mobilisation trends in Development sector, on a periodic basis
4.To draw from these insights to identify opportunities for brand associations/ partnerships and initiatives for various donor segments.
To work with respective Resource Mobilisation (RM) teams to leverage such opportunities Marketing Communications Management
1. To collaborate with the respective RM teams for mapping of donor journey, and development and implementation of segmented approach to donor communications
2.To conceptualize and develop communications products for Resource Mobilisation, incl. for Digital Fundraising – these include pitches/ presentations, case studies, brochures, mailers/ posts, copies/ creatives for fundraising events/ campaigns, etc., as per requirement
3.To liaise with other functions, such as Communication, External Relations & Influencing, Programme Implementation, Programme Strategy & Policy, to seek requisite inputs for development of various communications products for Resource Mobilisation
4.To provide support for development/ review of proposals and concept notes for Resource Mobilisation, as required
5.To ensure adherence to the communications and brand policies/ guidelines of Plan India, across all Marketing Communications activities
6.To maintain and manage repository of all communications products
Campaigns & Events for Resource Mobilisation
1.To conceptualise, develop and facilitate implementation of targeted campaigns/ events and Above The Line (ATL) and Below The Line (BTL) marketing initiatives for the donors.
2.To collaborate with RM teams, Communication, External Relations & Influencing and other functions to identify and leverage possibilities of linking of others initiatives being driven by Plan India to fundraising events/ campaigns
3.To regularly assess the impact and reach of various events/ campaigns/ initiatives, and devise and implement improvement plans for these Vendor Development & Management
1.To participate in the process of selection of vendors / agencies for marketing communications
2.To ensure efficient vendor management, and monitor and ensure quality of services/ deliverables provided by the vendors/ agencies
COMPENSATION & EMPLOYMENT: Plan India is an equal opportunity employer and qualified women candidates are encouraged to apply. Our policies and procedures reflect our commitment to child rights and child protection. Level Of Contact With Children
2 – Sporadic or Occasional contact with Children The position holder shall be responsible to adhere & work within the ambit of Plan India’s Safeguarding Children & Young People policy & Gender Equality Policy
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