Interest in and aptitude for developing social media and content strategy solutions.
Experience as a strategist in a creative agency or digital agency environment.
Possesses understanding of Social advertising campaign management and optimization practices across Facebook, LinkedIn, Twitter, Pinterest, Vine, Instagram etc.
Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services.
Compile data across several social media platforms and create weekly/monthly reports, including analysis for insights, optimisation and future strategy development.
Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans.
Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns.
Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams - new business experience a plus.
Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization.
Displays understanding of business concepts and client objectives in order to identify campaign expansion opportunities.
Ability to self-manage while managing assigned teams and projects under tight deadlines.