Duties and Responsibilities:
• Responsible for driving revenue growth across portfolio of brands
• Fluent in digital marketing methodologies of SEM, Website, SEO, Content, Programmatic, Paid and Organic Social
• Able to develop ideas that successfully translate a client's brand and business requirements into digital marketing success stories, awards, and case studies.
• Monitor content across competitor brands on popular social platforms
• Craft 360 digital media strategy, design digital experiences across social, mobile, display, programmatic media
• Measure Analytics for paid and organic campaigns and improve these parameters by giving recommendations
• Calculate ROI, track performance of posts, content, and platforms to derive insights and help in building future strategy for digital marketing initiatives.
• Identify trends and insights using tools like ComScore, Similar Web, Facebook Insights, Google Trends to name a few and optimize spend and performance based on the insights.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption.
• Build and mentor team members.
• Excellent written and spoken communication skills.
• Persuasive presentation skills, able to manage difficult clients and sway meetings in your favour.
• Adept at handling senior clientele and forging strong relationships.
• High levels of EQ - emotional quotient. "
• Seasoned digital marketing practitioner who operates with a high level of autonomy and can manage the end to end planning, strategy, and execution of digital marketing campaigns.
• A hybrid with some exposure to offline/Mainline planning and creative ideation but with a heavier focus on Digital.
• Responsible for business growth primarily through organic expansion but will also be responsible for new business acquisitions. They need to be motivated, assertive, persuasive with a “can do” optimistic attitude!
• A persuasive and confident approach to creative projects
• Excellent written and oral communication skills
• Effective team management capabilities
• A keen attention to detail and budgetary restraints
Copyright © 2019 Job Switch. All rights reserved