Duties and Responsibilities:
• Well versed with Performance marketing, programmatic, paid media, affiliate marketing,
• Have worked on new age media - OTT, News apps, Gaming apps, music apps
• Worked on end to end digital strategies for client
• Driven operational improvements which resulted in savings and improved profit margins for clients.
• Well versed with digital software's like Appsflyer, Branch and Clever tap on website and android applications for clients.
• Can spearhead client meetings to determine project needs and professional requirements and identify correct course of action enhancing client success. "
• Can outline omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
• Can drive customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
• Monitor and evaluate website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
• Led and managed talented teams to plan and implement campaign journeys, meeting timelines and exceeding expectations.
• Lead overall digital marketing and advertising, core branding strategy, oversees development & implementation.
• Increase online presence using paid media platforms like Google, Facebook, Twitter, LinkedIn & Instagram.
• Also managed affiliate marketing, email, and SMS channels.
• Helped clients achieve volume scale ups with exponentially low CPLs and CACs. Experience in transforming business through digital culture, brand development, audience engagement & Data-driven initiatives.
• Advisory for business development & product development through online marketing and advertising-related initiatives.
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