A good understanding of brands/markets in India, current advertising trends, consumer behavior and related sense of the markets to be able to offer solutions(in conjunction with the creative team) to clients.
Through copy, be able to deliver tangible results to clients/brands and make a difference through exemplary strategy and creative.
Discussing the clients core message and target audience.
Brainstorming visual and copy ideas with team members of the creative team.
Excellent command over English language. Expert in writing skills, editing and proofreading abilities. Ability to write concise, attention-grabbing and hard-hitting copy that clearly puts the message across.
Think ideas and work towards implementing the same.
Work closely with the Art team on the projects.
Ability to deliver within short-frames and meet the deadlines.
Should have in-depth understanding of the digital media and the ability to write well, crack campaign ideas across digital platforms like facebook, Twitter, Should have the creative knack to deliver the best possible quality work.
Team Management: be able to lead some members of the copy team.
1.Be highly creative and imaginative 2.Have good written and interpersonal skills 3.Works independently and in teams 4.Ability to work under pressure