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  • Posted date: November 18, 2021

  • Mumbai
About This Company

Eggfirst is a full-service advertising agency with a unique blend of advertising experience and digital expertise. With more than...

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Job Description
  • Execute tests? collect and analyze data? identify trends and insights
  • Achieve maximum ROI in paid search campaigns using analysis of data
  • Track? report? and analyze website analytics
  • Track? report? and analyze PPC initiatives and campaigns
  • Effectively manage campaign expenses by staying on budget? appropriately estimating monthly costs? and reconciling any discrepancies that may arise.
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Continually expand and optimize paid keyword discovery
  • Research and analyze competitor advertising links
Other/Special Requirements
  • Proven SEM experience and success managing PPC campaigns across Google? Yahoo and Bing
  • Well-versed in performance marketing? conversion? and online customer acquisition
  • Continually current on trends and best search engine marketing practices
  • In-depth experience with bid management tools (e.g.? Click Equations? Marin? Kenshoo? Search Ignite)
  • Adept in and experienced with website analytics tools (e.g? Google Analytics? NetInsight? Omniture? WebTrends)
  • Strong analytical skills
  • Experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML? CSS? and JavaScript development and constraint.
  • Graduate/ Post Graduate
  • 5 to 10 yrs.
Contact Person:
  • Himani
  • As Per Industry Standards
How to Apply:
  • Email your resume at hr@eggfirst.com