To increase the search visibility of website and keywords using on-page, off-page, and technical
Search engine optimization tactics. Plan and implement the organic growth strategy in sync with
the content generation team that aligns with the global marketing strategy.
? Perform timely keyword research, Improve SERPs of the identified keywords based on
the search volumes.
? Increase the organic traffic, conversions to leads, and engagement rate on the website.
? Manage the website architecture and URL structure.
? Optimize the Metadata (titles & descriptions), header tags and alt tags, etc.
? Manage the search engine programs, XML sitemaps, Robots.txt files
? Optimize the website load time (Desktop/Mobile versions)
? Develop and implement the link-building strategy and generate quality backlinks.
? Manage the content submissions on relevant online publishers, forums and Q&A portals, etc.
? Identify and implement SEO paid activities are guest posts and others.
? Proficiency in the latest SEO techniques for static as well as dynamic sites
? Good knowledge of Google Analytics and Google webmaster tools
? Good knowledge and familiarity with paid tools are like; SEMrush, Ubersuggest tools
? Min 1 year of experience
? On-page SEO
? Off-page SEO
? Technical SEO
? Link Building
? Basic Core Skills
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