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  • Posted date: June 04, 2021

  • Mumbai
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Job Description

A Senior Digital Media Executive is responsible to implement and supervise digital media activities for the assigned brands.
As a representative of MX, the personnel will aid its clients in delivering value for campaigns by means of conceptualization and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its expectation with the team.

> Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands
> Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
> Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, Websites, Mobile Apps, Relative blogs, Forums and more
> Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams partnership
> Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand
> Prepare analysis, review & reports on campaign effectiveness by tracking KPI s measuring the impact of social & digital media strategies
> Plan & prepare monthly & quarterly campaign plans for the brand
> Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
> Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more
> Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary
> Master media workflow & respective online tools thus aiding the brand
> Collaborate and guide the immediate team members- Digital Media Executive(s)
> Manage and overcome routine challenges
> Liaison with the client thus maintain first level contact with brand POCs
> Attend & cover on- ground events & workshops as deemed necessary
> Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
> Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques in routine

> Professional- level proficiency in English
> Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends, marketing campaigns and the next viral video trend
> Proficient in content marketing theory and application, maintains excellent writing and language skills
> Excellent oral and written communication, presentation, analytical & collaborative skills
> Highly organized to be able to handle multiple deadline driven projects and workflows
> Able to manage and accommodate with the team members
> Should have a keen eye for detail

Other/Special Requirements

Certification in Digital Media / SEO / SEM / Ecommerce will be added honors

  • Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
  • 1 to 3 yrs.
Contact Person:
  • Hr Manager
  • As Per Industry Standards
How to Apply:
  • Email your resume at hr@mxadvertising.com

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